Natalie Kelley Northern CA social media strategist and content marketer

Hi, I’m Nat!

Creator, content strategist & digital Jill of all trades with 10+ years experience in the digital space.

What started as a food blog in my college dorm turned into a 10 year career in the digital world.

At 18 years old I started a WordPress blog and my first public Instagram page as a way to express my creativity and find community. What started as a food blog in my college dorm room grew into a career spanning content creation, marketing strategy, community building, and creative leadership across wellness, media, and digital platforms.

Over the years, I’ve launched and hosted 2 podcasts, ran my own online business, grown and managed social media platforms for brands and small businesses (as well as my own social media platforms), built newsletters and long-form writing projects, and led marketing and operations as Director of Marketing and COO for a wellness studio. I’ve worked both independently and within teams, learning how to balance big-picture vision with the systems and workflows that actually get sh*t done. I’m equally comfortable writing and editing content, managing project and timelines, analyzing performance, and collaborating with others to bring ideas to life.

At the heart of my work is a deep belief in thoughtful storytelling and human-centered content. I’m drawn to projects that prioritize well-being, creativity, and meaningful connection, whether that’s helping a brand communicate with clarity, building engaged digital communities, or creating content that invites people to slow down and reflect.

This space is a living archive of the projects, platforms, and ideas I’ve built over time - from writing and creative experiments to past collaborations and ongoing work. If you’re curious about collaborating, exploring a project, or simply connecting, I’m always happy to start a conversation.

When I’m not working you can find me running, doing yoga, spending time with my partner & our golden retriever, exploring Northern California, reading, and doing creative hobbies.

Natalie Kelley Northern CA social media strategist and content marketer
Natalie Kelley Northern CA social media strategist and content marketer
Natalie Kelley Northern CA social media strategist and content marketer